Interactive Marketing Glossary (Laredo Group)

IntMarkGlossary2011.pdf

Digital News Resources

Digital Case Studies
http://www.youtube.com/results?search_query=digital+case+studies&aq=f
Wireframing Tools
http://balsamiq.com/products/mockups

Suggested Reading Article List

This reading list is from MarketingProfs. Students will need to sign-up for an account on MarketingProfs
(http://www.marketingprofs.com) so that they may obtain this
article.

Marshall, Bryce. (June 23, 2009). “Achieving Relevance in Direct Digital Marketing: Introduction”. MarketingProfs
http://www.marketingprofs.com/9/achieving-relevance-in-direct-digital-marketing-marshall.asp#6282

Marshall, Bryce. (February 2, 2010). “Achieving Relevance in Direct Digital Marketing: Overcoming Organizational
Constraints”. MarketingProfs
http://www.marketingprofs.com/articles/2010/3371/achieving-relevance-in-direct-digital-marketing-overcoming-organizational-constraints

Marshall, Bryce. (May 25, 2010). “Achieving Relevance in Direct Digital Marketing: Marketing’s Influence on Technology is
Vital”. MarketingProfs.
http://www.marketingprofs.com/articles/2010/3631/achieving-relevance-in-direct-digital-marketing-marketings-influence-on-technology-is-vital

Marshall, Bryce. (June 22, 2010). “Achieving Relevance in Direct Digital Marketing: Marketing: Segmentation and Optimization”.
MarketingProfs.
http://www.marketingprofs.com/articles/2010/3719/achieving-relevance-in-direct-digital-marketing-segmentation-and-optimization

Marshall, Bryce. (July 20, 2010). “Achieving Relevance in Direct Digital Marketing: Marketing: Take an Incremental Approach”.
MarketingProfs.
http://www.marketingprofs.com/articles/2010/3781/how-to-achieve-direct-digital-marketing-relevance-take-an-incremental-approach-part-4-of-5

Marshall, Bryce. (September 28, 2010). “Achieving Relevance in Direct Digital Marketing: Marketing: Have a Plan”.
MarketingProfs.
http://www.marketingprofs.com/articles/2010/3913/how-to-achieve-relevance-in-direct-digital-marketing-have-a-plan

Suggested Book/Resource List

The Laws of Disruption: Harnessing the New Forces that Govern Life and Business in the Digital Age [Bargain Price] [Hardcover]
http://www.amazon.com/Laws-Disruption-Harnessing-Business-Digital/dp/B003NHR6XQ/ref=sr_1_1?ie=UTF8&s=books&qid=1305585055&sr=8-1

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation [Hardcover]

http://www.amazon.com/Understanding-Digital-Marketing-Strategies-Generation/dp/0749453893/ref=sr_1_2?ie=UTF8&s=books&qid=1305585095&sr=1-2

The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement [Paperback]

http://www.amazon.com/Best-Digital-Marketing-Campaigns-World/dp/0749460628/ref=sr_1_1?ie=UTF8&s=books&qid=1305585095&sr=1-1

Designing for the Digital Age: How to Create Human-Centered Products and Services [Paperback]

http://www.amazon.com/Designing-Digital-Age-Human-Centered-Products/dp/0470229101/ref=sr_1_1?ie=UTF8&s=books&qid=1305585152&sr=1-1

Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus [Hardcover]

http://www.amazon.com/Online-Marketing-Heroes-Interviews-Successful/dp/0470242043/ref=sr_1_1?s=books&ie=UTF8&qid=1305585199&sr=1-1

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation [Hardcover]

http://www.amazon.com/Online-Advertising-Playbook-Strategies-Foundation/dp/0470051051/ref=sr_1_1?ie=UTF8&s=books&qid=1305585609&sr=8-1

Web Metrics: Proven Methods for Measuring Web Site Success [Paperback]

http://www.amazon.com/Web-Metrics-Methods-Measuring-Success/dp/0471220728/ref=sr_1_2?s=books&ie=UTF8&qid=1305585684&sr=1-2

Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level [Hardcover]

http://www.amazon.com/Email-Marketing-Numbers-Greatest-Organization/dp/0470122455/ref=sr_1_1?ie=UTF8&s=books&qid=1305585721&sr=1-1

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology [Paperback]

http://www.amazon.com/Mobile-Marketing-Achieving-Competitive-Technology/dp/0750667478/ref=sr_1_1?ie=UTF8&s=books&qid=1305585753&sr=1-1

Marketing Through Search Optimization: How to be found on the web [Paperback]

http://www.amazon.com/Marketing-Through-Search-Optimization-found/dp/0750659793/ref=sr_1_2?ie=UTF8&s=books&qid=1305585753&sr=1-2

The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World [Hardcover]

http://www.amazon.com/Demand-Brand-Digital-Marketing-Everywhere/dp/0814415725/ref=sr_1_1?ie=UTF8&s=books&qid=1305585833&sr=1-1

The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking [Paperback]

http://www.amazon.com/Social-Factor-Innovate-Collaboration-Networking/dp/0137018908/ref=sr_1_1?ie=UTF8&s=books&qid=1305585867&sr=1-1

Marketing in the Groundswell [Hardcover
http://www.amazon.com/Marketing-Groundswell-Charlene-Li/dp/1422129802/ref=sr_1_2?ie=UTF8&qid=1305585898&sr=1-2-spell

Listening to the Future: Why It's Everybody's Business (Microsoft Executive Leadership Series) [Hardcover]

http://www.amazon.com/Listening-Future-Everybodys-Microsoft-Leadership/dp/0470413441/ref=sr_1_1?ie=UTF8&s=books&qid=1305585951&sr=1-1